• Historical analysis of the company’s communication.
  • Development of the Integral Communication Strategic Plan (ICSP).
  • Delivery of the Communication Manual and proposal of Cultural Ambassadors.
  • Construction of core message.
  • Segmentation of internal publics.
  • Identification of communicational needs by areas.
  • Development of campaigns.
  • Quarterly and/or semiannual scheduling.
  • Campaign measuring.

Integral Communication Strategic Plan (ICSP)

Development:

Develop a communication strategy integrating the goals of the business, which allows us to strengthen the organizational culture, understanding the different publics and their needs.

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